Adapting to disruption to innovate and create value

Navigating Disruption: Insights from CFOs on Finance Transformation

Roughly 80% of CFOs foresee an increase in disruption in the upcoming year, with technology topping the list as the primary disruptor. CFOs face heightened pressure to revolutionize finance, with 86% noting that the pace of reinvention is notably faster than before. Enterprises prioritizing value creation from the outset of their transformation efforts are twice as likely to realize the desired benefits and outcomes.

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Looking forward, roughly eight out of ten CFOs predict a surge in disruption. For businesses worldwide, technology advancements, evolving consumer preferences, emergence of new competitors, and escalating cost of capital have emerged as the primary disruptors. Additionally, more than ten percent of CFOs anticipate a rise in disruption across these core disruptors compared to current levels.

Of these disruptors, generative AI stands out as a key technology driver. The encouraging aspect is that generative AI has the potential to generate value on a large scale.

Value is created by CFOs who elevate their transformation aspirations.

The latest research reveals a staggering 183% surge in the pace of change over the last four years. In response, companies are taking decisive strides. According to the results over 83% of companies are embracing reinvention as a pivotal strategy for success, witnessing an acceleration in this approach.

Notably, CFOs are grappling with mounting pressure to drive value from their organization's transformation and reinvention initiatives. A significant 86% of CFO Forward respondents note a perceptible increase in the urgency to execute transformations compared to previous times.

Besides, research underscores a disparity between CFOs' transformation ambitions and the disruptive forces they confront. Presently, the majority (74%) are fixated on immediate goals and are benchmarking against "best-in-class" performance metrics. Conversely, a mere 11% of CFOs exhibit a high level of transformation ambition. However, companies that elevate their transformation aspirations to align with the level of disruption are primed to extract value from their reinvention endeavors.

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